100 个 Midjourney 产品摄影提示词：香水、服装、食品、数码
AI Stack Nav 网站发布教程 · 可复制 Prompt 指令库 · 适合电商主图、详情页、广告图和社媒封面
| 本文适合谁使用 • 电商运营：需要快速生成商品主图、详情页氛围图、活动图。 • 设计师/美工：需要通过 AI 先出方向稿，再做二次精修。 • 内容创作者：需要制作小红书、公众号、视频封面的产品视觉。 • 独立站卖家：需要为香水、服装、食品、数码产品准备广告素材。 |
| 项目 | 内容 |
| 文章定位 | 一套面向电商视觉生产的 Midjourney 产品摄影 Prompt 指令库，覆盖香水、服装、食品、数码四大常见商业品类。 |
| 核心价值 | 用户可以直接复制提示词，将商品名称、材质、风格、背景和比例参数替换后，用于生成主图、详情页、广告图和社媒封面。 |
| 内容结构 | 使用方法、Prompt 结构公式、四类产品摄影关键词、100 个可复制英文 Prompt、常见问题与发布检查表。 |
| 注意事项 | AI 生成图片适合用于创意方向、背景氛围、视觉草图与素材辅助；真实商品宣传仍建议结合实拍、修图和授权素材。 |
目录
• 为什么产品摄影 Prompt 值得单独整理
• Midjourney 产品摄影 Prompt 的通用公式
• 四大品类关键词拆解：香水、服装、食品、数码
• 100 个可复制 Midjourney 产品摄影提示词
• 如何把提示词用于电商详情页和广告图
• 常见问题 FAQ
• 发布前检查表与相关阅读
为什么产品摄影 Prompt 值得单独整理
很多人使用 Midjourney 做电商图时，最大的问题不是“不会输入”，而是每次都从零开始写：商品主体、背景、灯光、镜头、风格、比例、负面约束都要反复试错。尤其是产品摄影类图片，如果 Prompt 缺少商业摄影语言，画面往往会出现质感不统一、主体不清晰、背景抢戏、构图不适合详情页等问题。
这套指令库的目标，是把常用产品摄影场景整理成可复制模板。用户只要把方括号里的商品名称、颜色、材质或品牌调性替换掉，就能快速得到接近电商主图、详情页氛围图、广告横幅或社媒封面的效果。
对于 AI Stack Nav 网站文章来说，这类内容既适合做免费教程，也适合延展成付费 Prompt 包、设计素材包、MJ 案例库或电商视觉工作流教程。
| 使用前先记住 4 个原则 • 先写商品主体，再写材质与卖点，不要一上来堆风格词。 • 产品摄影要强调 lighting、lens、background、composition，避免只写“beautiful”。 • 电商主图优先用 1:1 或 4:5，详情页横幅优先用 16:9。 • 生成图里不要让 AI 自己写中文或 logo，后期再用设计工具添加文字更稳定。 |
Midjourney 产品摄影 Prompt 的通用公式
通用公式：商品主体 + 材质/卖点 + 背景/道具 + 光线 + 镜头/构图 + 商业用途 + 参数 + 负面约束
公式拆解
| 项目 | 内容 |
| 商品主体 | 写清楚产品类型、颜色、形态，如 transparent perfume bottle、wireless earbuds、grilled steak。 |
| 材质/卖点 | 写玻璃、金属、丝绸、酱汁、冰块、水珠、面料纹理等细节，让画面更像真实商业摄影。 |
| 背景/道具 | 决定商品气质，如 marble pedestal、studio background、wooden table、neon blue grid。 |
| 光线 | 常用 softbox lighting、rim light、golden hour、dramatic side light、natural window light。 |
| 镜头/构图 | 常用 85mm lens、macro photography、shallow depth of field、centered composition、hero shot。 |
| 参数 | 按用途选择 –ar 1:1、–ar 4:5、–ar 16:9；参数可能随版本变化，建议作为参考而非死记。 |
| 约束 | no text、no watermark、no extra logo、no deformed product，可降低无关文字和错误元素。 |
四大品类关键词拆解：香水、服装、食品、数码
香水类关键词
香水视觉的重点是玻璃折射、液体通透、光影层次和氛围感。常用关键词包括 transparent glass bottle、rose petals、marble pedestal、water droplets、rim light、luxury fragrance advertising。
服装类关键词
服装视觉要控制版型、面料、模特姿态和穿搭场景。常用关键词包括 model wearing、fabric texture、lookbook style、studio lighting、natural folds、streetwear campaign。
食品类关键词
食品视觉要突出食欲感、热气、汁水、切面和餐具道具。常用关键词包括 juicy texture、steam atmosphere、macro details、wooden table、natural light、commercial food photography。
数码类关键词
数码视觉要强调金属、玻璃、屏幕、光线反射和科技背景。常用关键词包括 brushed metal、glowing blue platform、futuristic background、screen reflection、premium technology advertising。
100 个可复制 Midjourney 产品摄影提示词
下面的 100 条提示词按 4 大品类整理。建议先复制英文 Prompt，再替换商品名、颜色、材质、配件或背景。参数部分可以按实际版本和平台输出需求调整。
一、香水类产品摄影 Prompt（25 个）
| 编号 | 适用画面 | 英文 Prompt（可复制） | 参数建议 |
| 001 | 奢华黑金主图 | luxury product photography of a transparent perfume bottle, black marble pedestal, subtle gold dust, deep navy background, premium fragrance advertising, soft rim light, reflective surface, ultra realistic, sharp focus, no text, no watermark | –ar 4:5 –style raw –s 150 |
| 002 | 玫瑰花瓣柔光 | elegant perfume bottle surrounded by fresh rose petals and silk fabric, warm softbox lighting, shallow depth of field, romantic cosmetic campaign, glass refraction, delicate highlights, ultra realistic, no text, no watermark | –ar 4:5 –s 120 |
| 003 | 冰块清凉香水 | fresh summer perfume bottle on translucent ice cubes, condensation droplets, cool blue lighting, clean studio background, crisp product photography, macro details, high-end commercial look, no text, no watermark | –ar 1:1 –style raw |
| 004 | 水面倒影大片 | minimal perfume bottle standing on mirror-like water surface, gentle ripples, cyan glow, futuristic luxury ad, cinematic lighting, clean composition, photorealistic, no text, no watermark | –ar 16:9 –s 180 |
| 005 | 法式梳妆台 | perfume bottle on a vintage French vanity table, pearl necklace, soft morning light through curtains, elegant lifestyle product photo, warm neutral palette, realistic texture, no text, no watermark | –ar 3:4 –s 110 |
| 006 | 高端白底电商 | clean e-commerce product photography of a perfume bottle, pure white background, soft shadow, centered composition, accurate glass transparency, professional catalog lighting, no text, no watermark | –ar 1:1 –style raw –s 50 |
| 007 | 夜店霓虹香水 | perfume bottle in a neon blue nightclub atmosphere, glowing reflections, smoke haze, glossy black platform, dramatic rim light, modern fragrance campaign, ultra detailed, no text, no watermark | –ar 4:5 –s 250 |
| 008 | 木质东方香调 | amber perfume bottle with sandalwood sticks and warm incense smoke, dark wooden table, moody cinematic lighting, niche fragrance aesthetic, realistic product photography, no text, no watermark | –ar 4:5 –s 140 |
| 009 | 海洋清新香调 | transparent blue perfume bottle with sea salt crystals and wet stones, ocean-inspired background, bright fresh lighting, clean commercial composition, high realism, no text, no watermark | –ar 4:5 –s 120 |
| 010 | 花园晨露 | perfume bottle in a lush garden with dew drops, soft sunrise backlight, botanical luxury fragrance campaign, dreamy bokeh, realistic glass highlights, no text, no watermark | –ar 3:4 –s 180 |
| 011 | 男士木质香水 | masculine cologne bottle on dark leather and cedarwood, low-key studio lighting, premium men fragrance advertisement, bold shadows, ultra realistic, no text, no watermark | –ar 4:5 –style raw |
| 012 | 金属未来感 | futuristic perfume bottle on a glowing holographic podium, dark blue technology background, clean UI light trails, luxury sci-fi product shot, sharp reflections, no text, no watermark | –ar 16:9 –s 260 |
| 013 | 婚礼香水氛围 | bridal perfume bottle with white roses, satin ribbon, soft ivory background, elegant wedding fragrance flat lay, airy lighting, premium editorial photography, no text, no watermark | –ar 4:5 –s 100 |
| 014 | 旅行便携香水 | travel-size perfume bottle in an open leather bag, passport and sunglasses as props, golden hour lighting, lifestyle advertising photo, realistic textures, no text, no watermark | –ar 3:4 –s 130 |
| 015 | 水晶透明质感 | crystal-clear perfume bottle on transparent acrylic blocks, high-key studio lighting, glass caustics, luxury cosmetic product photography, clean premium composition, no text, no watermark | –ar 1:1 –style raw |
| 016 | 粉色少女香水 | pink perfume bottle with soft clouds and pastel flowers, dreamy beauty campaign, gentle glow, smooth background, cute but premium style, realistic product rendering, no text, no watermark | –ar 4:5 –s 220 |
| 017 | 艺术展陈香水 | perfume bottle displayed like a museum object, abstract geometric background, blue and silver lighting, editorial product photography, sharp focus, elegant composition, no text, no watermark | –ar 4:5 –s 180 |
| 018 | 雨后玻璃窗 | perfume bottle next to a rainy window, water droplets on glass, moody soft blue light, intimate lifestyle product photo, shallow depth of field, no text, no watermark | –ar 3:4 –s 120 |
| 019 | 黑白极简香水 | minimal monochrome perfume bottle photography, black and white palette, strong shadow geometry, clean luxury editorial style, high contrast, no text, no watermark | –ar 4:5 –style raw –s 80 |
| 020 | 节日礼盒场景 | perfume gift box and bottle on festive dark blue background, ribbon, subtle sparkle, premium holiday campaign, warm highlights, photorealistic, no text, no watermark | –ar 4:5 –s 160 |
| 021 | 柑橘清新香调 | perfume bottle with sliced citrus, orange peel, fresh leaves, bright natural light, clean summer fragrance advertising, juicy texture, realistic, no text, no watermark | –ar 1:1 –s 120 |
| 022 | 沙漠暖调香水 | amber perfume bottle on desert sand dunes, warm sunset light, elegant shadow, niche oriental fragrance campaign, cinematic composition, no text, no watermark | –ar 16:9 –s 180 |
| 023 | 高级灰背景 | perfume bottle on matte gray background, subtle shadow, premium minimalist beauty product photography, softbox reflection, accurate glass edges, no text, no watermark | –ar 1:1 –style raw –s 60 |
| 024 | 水雾喷洒瞬间 | perfume spray mist around a floating fragrance bottle, backlit droplets, black-blue background, dynamic cosmetics commercial shot, high-speed photography style, no text, no watermark | –ar 4:5 –s 220 |
| 025 | 社媒封面大字留白 | perfume bottle positioned on the right side, luxury blue background with large empty copy space on the left, glowing light streaks, premium ad composition, realistic, no text, no watermark | –ar 4:5 –s 150 |
二、服装类产品摄影 Prompt（25 个）
| 编号 | 适用画面 | 英文 Prompt（可复制） | 参数建议 |
| 026 | 女装棚拍主图 | commercial fashion product photography of a women blazer on a mannequin, neutral studio background, softbox lighting, clean e-commerce look, fabric texture visible, realistic folds, no text, no watermark | –ar 4:5 –style raw –s 80 |
| 027 | 极简挂拍 | minimal clothing product photo of a beige trench coat on a wooden hanger, off-white wall, natural side light, clean shadows, premium catalog photography, no text, no watermark | –ar 3:4 –s 70 |
| 028 | 街拍穿搭大片 | fashion editorial photo of a model wearing a long coat, modern city street, golden hour backlight, confident pose, cinematic lookbook style, realistic fabric movement, no text, no watermark | –ar 4:5 –s 160 |
| 029 | 运动服功能感 | sportswear product photography, model in running jacket, dynamic motion pose, dark blue studio background, energetic rim light, breathable fabric details, commercial ad style, no text, no watermark | –ar 4:5 –s 180 |
| 030 | 高端西装质感 | luxury menswear suit on a model, dark elegant studio, precise tailoring, wool texture, dramatic soft light, premium brand campaign, sharp focus, no text, no watermark | –ar 4:5 –style raw |
| 031 | 女鞋白底电商 | clean e-commerce photography of high heel shoes, pure white background, soft contact shadow, accurate material texture, centered composition, product catalog style, no text, no watermark | –ar 1:1 –style raw –s 40 |
| 032 | 包包高级静物 | designer handbag product photography, placed on marble plinth, satin fabric backdrop, soft reflections, premium fashion advertising, elegant composition, no text, no watermark | –ar 4:5 –s 130 |
| 033 | 春夏连衣裙 | summer dress on a model in a bright garden, airy fabric, soft wind movement, natural sunlight, lifestyle fashion campaign, fresh colors, no text, no watermark | –ar 4:5 –s 150 |
| 034 | 秋冬毛衣细节 | close-up product photography of a knitted sweater, visible wool texture, warm indoor light, cozy neutral background, premium e-commerce detail shot, no text, no watermark | –ar 1:1 –style raw |
| 035 | 牛仔裤版型展示 | denim jeans product photo, full-length model pose, clean gray studio, clear silhouette, visible stitching and texture, professional catalog lighting, no text, no watermark | –ar 3:4 –s 70 |
| 036 | 童装温馨场景 | children clothing product photography, cute outfit on child model, warm playroom background, soft natural light, cheerful lifestyle style, realistic fabric, no text, no watermark | –ar 4:5 –s 140 |
| 037 | 国潮服装大片 | modern Chinese streetwear fashion photo, model wearing embroidered jacket, dark blue neon background, cultural pattern details, premium campaign, cinematic lighting, no text, no watermark | –ar 4:5 –s 220 |
| 038 | 瑜伽服柔和感 | yoga apparel product photography, model stretching in calm studio, soft beige background, smooth fabric texture, wellness brand aesthetic, natural light, no text, no watermark | –ar 4:5 –s 120 |
| 039 | 鞋履运动广告 | running shoes hero shot, floating above a glowing track line, blue motion blur, high-energy sports product advertising, crisp sole texture, no text, no watermark | –ar 16:9 –s 240 |
| 040 | 饰品配件静物 | fashion accessories flat lay, sunglasses, scarf and watch on textured fabric, elegant composition, soft shadows, premium editorial product photography, no text, no watermark | –ar 1:1 –s 100 |
| 041 | 泳装海边场景 | swimwear fashion campaign, model walking on beach, bright sunlight, ocean background, clean commercial look, realistic fabric and skin tone, no text, no watermark | –ar 4:5 –s 140 |
| 042 | 羽绒服保暖卖点 | winter down jacket product photo, model in snowy urban background, visible quilted texture, cool blue lighting, warm breath atmosphere, commercial ad style, no text, no watermark | –ar 4:5 –s 160 |
| 043 | 商务通勤穿搭 | business casual outfit on model, office corridor background, confident posture, clean professional lighting, premium workplace fashion lookbook, no text, no watermark | –ar 4:5 –s 120 |
| 044 | 面料微距详情 | macro photography of silk fabric and stitching detail, elegant folds, soft directional light, premium garment detail shot, ultra realistic texture, no text, no watermark | –ar 1:1 –style raw |
| 045 | 暗黑潮牌风 | streetwear hoodie product photography, dark blue neon studio, bold silhouette, edgy fashion campaign, dramatic rim light, realistic cotton texture, no text, no watermark | –ar 4:5 –s 230 |
| 046 | 轻奢女包广告 | luxury handbag hero shot on reflective floor, champagne and navy lighting, elegant shadow, premium fashion ad, high detail leather texture, no text, no watermark | –ar 4:5 –s 160 |
| 047 | 婚纱白纱质感 | bridal dress product photography, soft ivory studio, delicate lace texture, flowing veil, romantic high-end fashion editorial, no text, no watermark | –ar 3:4 –s 120 |
| 048 | 户外冲锋衣 | outdoor jacket product photo, model standing on mountain trail, wind movement, waterproof fabric highlights, adventure brand campaign, realistic, no text, no watermark | –ar 16:9 –s 150 |
| 049 | 直播间服装封面 | fashion product image with model on right, clean blue gradient background with empty copy space on left, e-commerce livestream cover style, soft studio light, no text, no watermark | –ar 16:9 –s 120 |
| 050 | 高街穿搭组图 | fashion lookbook collage style, four outfits displayed in clean panels, consistent lighting, premium editorial layout, realistic models, no text, no watermark | –ar 4:5 –s 180 |
三、食品类产品摄影 Prompt（25 个）
| 编号 | 适用画面 | 英文 Prompt（可复制） | 参数建议 |
| 051 | 牛排餐厅大片 | commercial food photography of grilled steak on black plate, rosemary and sea salt, dramatic side light, dark restaurant background, juicy texture, shallow depth of field, no text, no watermark | –ar 4:5 –style raw –s 100 |
| 052 | 甜品奶油蛋糕 | luxury dessert photography of a cream cake slice, soft pink background, fresh berries, delicate fork, bright airy light, premium bakery ad style, no text, no watermark | –ar 4:5 –s 130 |
| 053 | 汉堡食欲感 | juicy gourmet burger product photography, melted cheese, crispy lettuce, sesame bun, dark wooden table, warm backlight, steam atmosphere, commercial ad, no text, no watermark | –ar 1:1 –s 150 |
| 054 | 咖啡拉花场景 | coffee latte product photography, ceramic cup with latte art, wooden cafe table, morning sunlight, cozy lifestyle composition, shallow depth of field, no text, no watermark | –ar 4:5 –s 110 |
| 055 | 火锅热气氛围 | Chinese hot pot food photography, spicy broth, fresh ingredients, visible steam, warm red lighting, restaurant advertising style, rich texture, no text, no watermark | –ar 16:9 –s 160 |
| 056 | 寿司高级摆盘 | premium sushi set on black ceramic plate, minimal Japanese background, soft directional light, fresh fish texture, high-end restaurant photography, no text, no watermark | –ar 4:5 –style raw |
| 057 | 水果饮品清爽 | fresh fruit drink with ice cubes and citrus slices, condensation droplets, bright summer lighting, clean blue background, commercial beverage photo, no text, no watermark | –ar 4:5 –s 130 |
| 058 | 中式糕点礼盒 | Chinese pastry gift box product photography, elegant dark blue background, tea set props, warm golden highlights, premium festive packaging ad, no text, no watermark | –ar 4:5 –s 150 |
| 059 | 早餐燕麦健康 | healthy oatmeal bowl with berries and nuts, white ceramic bowl, bright natural light, clean wellness brand aesthetic, top-down composition, no text, no watermark | –ar 1:1 –s 90 |
| 060 | 披萨拉丝瞬间 | pizza food photography, melted cheese pull, crispy crust, warm oven light, rustic table, appetizing commercial shot, high detail, no text, no watermark | –ar 4:5 –s 170 |
| 061 | 炸鸡酥脆细节 | crispy fried chicken product photography, golden crunchy texture, dark plate, warm spotlight, steam and sauce dip, fast food advertising style, no text, no watermark | –ar 1:1 –s 140 |
| 062 | 奶茶外卖主图 | bubble tea product photography, transparent cup, tapioca pearls, ice cubes, clean pastel background, e-commerce delivery ad style, condensation details, no text, no watermark | –ar 4:5 –style raw |
| 063 | 冰淇淋夏日场景 | ice cream scoop in waffle cone, colorful pastel background, summer sunlight, melting texture, playful commercial dessert photography, no text, no watermark | –ar 4:5 –s 160 |
| 064 | 烘焙面包自然光 | artisan bread product photography, rustic linen, flour dust, wooden board, warm natural window light, bakery brand style, crisp crust texture, no text, no watermark | –ar 3:4 –s 100 |
| 065 | 减脂餐干净构图 | healthy meal prep box, grilled chicken, vegetables, quinoa, clean white background, fitness food brand photography, balanced top-down layout, no text, no watermark | –ar 1:1 –style raw |
| 066 | 海鲜大餐高级感 | seafood platter with lobster and oysters, crushed ice, lemon, dark blue luxury background, premium restaurant ad, glossy fresh texture, no text, no watermark | –ar 16:9 –s 150 |
| 067 | 巧克力丝滑质感 | dark chocolate dessert photography, flowing melted chocolate, cocoa powder, moody brown background, macro texture, luxury sweets advertising, no text, no watermark | –ar 4:5 –s 150 |
| 068 | 茶饮东方美学 | Chinese tea product photography, tea cup, bamboo tray, misty background, calm oriental aesthetic, soft warm light, premium beverage ad, no text, no watermark | –ar 4:5 –s 130 |
| 069 | 沙拉新鲜卖点 | fresh salad bowl, colorful vegetables, olive oil drizzle, bright clean kitchen background, healthy lifestyle product photography, top view, no text, no watermark | –ar 1:1 –s 90 |
| 070 | 辣味零食包装 | spicy snack package product photography, red chili props, dramatic warm lighting, dark background, crunchy texture pieces around pack, no text, no watermark | –ar 4:5 –s 170 |
| 071 | 酸奶水果杯 | yogurt parfait cup with granola and berries, transparent glass, bright morning light, clean breakfast advertising style, realistic layers, no text, no watermark | –ar 4:5 –style raw |
| 072 | 高级西餐摆盘 | fine dining plated dish, elegant sauce dots, microgreens, black plate, cinematic restaurant lighting, premium culinary photography, no text, no watermark | –ar 4:5 –s 140 |
| 073 | 罐装饮料电商图 | canned beverage product photography, metallic can with water droplets, clean blue gradient background, studio lighting, fresh commercial look, no text, no watermark | –ar 1:1 –style raw |
| 074 | 夜市小吃烟火气 | street food skewers, warm night market lights, smoky grill background, appetizing close-up, cinematic documentary food photography, no text, no watermark | –ar 16:9 –s 190 |
| 075 | 详情页横幅食品 | hero banner food photography with product on right, appetizing ingredients around it, dark blue background with empty copy space, commercial website banner, no text, no watermark | –ar 16:9 –s 130 |
四、数码类产品摄影 Prompt（25 个）
| 编号 | 适用画面 | 英文 Prompt（可复制） | 参数建议 |
| 076 | 手机科技主图 | smartphone product photography, floating above glowing blue platform, dark futuristic background, clean reflections, premium technology advertising, sharp edges, no text, no watermark | –ar 4:5 –style raw –s 150 |
| 077 | 耳机白底电商 | wireless earbuds product photography, pure white background, soft shadow, open charging case, accurate glossy plastic material, clean e-commerce catalog, no text, no watermark | –ar 1:1 –style raw –s 40 |
| 078 | 笔记本商务场景 | premium laptop on modern office desk, blue ambient light, productivity workspace, clean composition, realistic aluminum texture, business technology ad, no text, no watermark | –ar 16:9 –s 100 |
| 079 | 智能手表运动 | smartwatch product photo on athlete wrist, running scene, motion blur background, crisp screen reflection, energetic sports tech advertising, no text, no watermark | –ar 4:5 –s 160 |
| 080 | 相机黑金质感 | mirrorless camera product photography, black glossy surface, subtle gold rim light, dark studio, premium photography gear advertising, detailed lens glass, no text, no watermark | –ar 4:5 –style raw |
| 081 | 键盘发光氛围 | mechanical keyboard product photography, blue RGB backlight, dark gaming desk, macro keycap texture, futuristic gaming accessory ad, no text, no watermark | –ar 16:9 –s 180 |
| 082 | 显示器桌搭 | ultrawide monitor on clean desk setup, dark blue ambient light, minimal productivity space, cable-free composition, realistic screen reflection, no text, no watermark | –ar 16:9 –s 130 |
| 083 | 智能音箱家居 | smart speaker product photography in modern living room, soft warm light, minimal home decor, premium lifestyle tech ad, fabric texture visible, no text, no watermark | –ar 4:5 –s 110 |
| 084 | 移动电源电商 | power bank product photography, matte black surface, white background, cable prop, soft studio lighting, clean e-commerce layout, no text, no watermark | –ar 1:1 –style raw |
| 085 | 平板创作场景 | tablet product photography with stylus, digital creative workspace, blue gradient background, clean reflections, premium creator tool advertising, no text, no watermark | –ar 4:5 –s 130 |
| 086 | 路由器未来感 | wifi router product photography, glowing signal waves, dark blue technology background, sleek plastic texture, futuristic smart home ad, no text, no watermark | –ar 16:9 –s 220 |
| 087 | 无人机户外大片 | drone product photography flying above mountain landscape, cinematic sunrise, sharp propeller detail, adventure technology advertising, no text, no watermark | –ar 16:9 –s 140 |
| 088 | 游戏鼠标赛博 | gaming mouse hero shot, blue neon grid floor, dramatic rim light, ergonomic shape, glossy and matte texture, esports product ad, no text, no watermark | –ar 4:5 –s 230 |
| 089 | 蓝牙音箱户外 | portable bluetooth speaker on rocks near lake, golden hour light, splash droplets, lifestyle outdoor tech product photography, no text, no watermark | –ar 4:5 –s 130 |
| 090 | 充电器小白底 | compact charger product photography, pure white background, soft shadow, minimalist e-commerce image, accurate plastic and metal contacts, no text, no watermark | –ar 1:1 –style raw –s 35 |
| 091 | 摄像头安防 | smart security camera product photography, modern doorway background, subtle blue UI glow, reliable smart home advertising style, realistic details, no text, no watermark | –ar 4:5 –s 140 |
| 092 | AR眼镜未来场景 | AR glasses product photography, floating holographic UI, dark blue sci-fi studio, transparent lens reflection, premium future tech campaign, no text, no watermark | –ar 16:9 –s 260 |
| 093 | 麦克风直播设备 | studio microphone product photo, podcast desk setup, blue accent lighting, soft bokeh, creator economy technology ad, metal mesh texture, no text, no watermark | –ar 4:5 –s 130 |
| 094 | 扫地机器人家居 | robot vacuum product photography on clean wooden floor, modern apartment background, soft daylight, smart home lifestyle ad, realistic reflection, no text, no watermark | –ar 4:5 –s 110 |
| 095 | 显卡硬核科技 | graphics card product photography, dark blue circuit board background, glowing edges, detailed fans and metal fins, premium PC hardware advertisement, no text, no watermark | –ar 16:9 –s 220 |
| 096 | 手柄游戏场景 | game controller product photography, neon blue gaming room background, dramatic lighting, matte plastic texture, energetic entertainment tech ad, no text, no watermark | –ar 4:5 –s 200 |
| 097 | 投影仪家庭影院 | projector product photography, cozy home theater room, blue light beam, premium lifestyle technology ad, realistic lens glow, no text, no watermark | –ar 16:9 –s 140 |
| 098 | 数码包装套装 | tech product bundle photography, smartphone, earbuds, charger arranged on dark blue platform, consistent studio lighting, premium e-commerce set image, no text, no watermark | –ar 4:5 –s 150 |
| 099 | 透明拆解风 | exploded view style product photography of a smartphone, floating internal components, futuristic blue background, clean technical visualization, commercial tech ad, no text, no watermark | –ar 16:9 –s 260 |
| 100 | 广告横幅留白 | technology product hero banner, device placed on right, glowing blue abstract background with large empty copy space on left, premium website advertising composition, no text, no watermark | –ar 16:9 –s 130 |
如何把提示词用于电商详情页和广告图
第 1 步：先确定图片位置
主图、详情页首屏、卖点模块、社媒封面、广告横幅的画幅不同，构图也不同。主图需要主体清晰，详情页可以更强调场景和氛围，广告图需要预留文案区域。
第 2 步：先固定一个视觉方向
不要一条提示词里同时写“极简、高级、赛博、自然、复古”。每次先锁定一种方向，生成 4 张图后再判断是否继续。
第 3 步：用同一套灯光和背景做系列图
同一产品详情页建议保持光线和背景一致，只改变角度、道具和镜头。这样整页更像一个完整商业项目。
第 4 步：把文字交给后期设计工具
Midjourney 生成文字不稳定。商品标题、卖点、价格、按钮、品牌口号建议在 Photoshop、Canva、稿定设计、剪映等工具中后期添加。
第 5 步：真实商品要做二次校对
如果用于真实商品宣传，要检查外观、颜色、结构、包装信息是否与实物一致，避免因为 AI 生成细节偏差造成误导。
| 电商图常用画幅建议 • 商品主图：–ar 1:1，适合电商列表页、商品卡片。 • 详情页首屏：–ar 16:9，适合横幅、落地页 Banner。 • 小红书/信息流：–ar 4:5 或 –ar 3:4，适合竖图封面。 • 局部细节图：–ar 1:1 或 –ar 3:4，适合材质、卖点、局部特写。 |
适合二次开发的 10 个衍生资源方向
| 资源方向 | 可做内容 |
| Midjourney 电商主图 Prompt 包 | 把 100 条提示词改成 Excel、Notion 或飞书表格，按品类、风格、画幅筛选。 |
| 独立站 Banner 图模板 | 把 16:9 横幅提示词整理成 Shopify、WooCommerce、WordPress 可用的视觉素材包。 |
| 小红书产品封面图模板 | 将香水、服装、食品、数码转成 4:5 竖版封面，搭配标题文案模板。 |
| 品牌风格词库 | 整理高级感、极简、自然光、赛博、复古、国潮、轻奢等风格词。 |
| 详情页视觉结构包 | 按“首屏、卖点、场景、细节、对比、口碑、购买理由”拆成模块。 |
| AI 修图工作流 | Midjourney 出图后，再用 Photoshop/Canva/即时设计做文字、按钮和排版。 |
| 行业专属 Prompt 包 | 按美妆、服饰、餐饮、3C、家居、母婴等行业继续扩展。 |
| 广告投放素材包 | 将同一商品生成多种背景、角度和人群，用于 A/B 测试。 |
| 短视频封面素材包 | 把产品摄影图延展成视频封面、片头图和口播背景。 |
| 商用合规检查表 | 提醒用户检查产品真实性、素材版权、品牌商标、平台规则。 |
常见问题 FAQ
Q1：这些 Prompt 可以直接商用吗？
Prompt 本身可以作为创作模板使用，但生成图片能否商用要结合 Midjourney 的账户权益、平台规则、素材来源和品牌合规要求判断。真实商品宣传建议再次校对产品外观、包装和功能描述。
Q2：为什么生成图里经常出现奇怪文字？
AI 图像模型不擅长稳定生成可读文字。建议在 Prompt 中加入 no text、no watermark，然后在后期设计工具中添加标题、卖点和品牌信息。
Q3：电商主图应该选择什么比例？
常见商品主图优先使用 1:1；详情页长图模块可用 4:5 或 3:4；网站横幅、独立站 Banner、广告落地页首屏更适合 16:9。
Q4：同一款商品如何生成系列图？
保留商品主体、灯光、背景和镜头描述，只替换道具、角度、场景或构图。例如保持 dark blue studio + rim light，再分别生成主图、细节图、场景图。
Q5：香水类产品最重要的提示词是什么？
重点是 transparent glass、refraction、water droplets、soft rim light、luxury fragrance advertising、marble pedestal，这些词能帮助生成玻璃质感和高级光影。
Q6：服装类图片为什么容易变形？
服装涉及人体、姿势、肢体和布料褶皱，错误概率更高。建议先用简洁棚拍词生成，再逐步增加动作、背景和道具。
Q7：食品图如何更有食欲？
加入 steam、juicy texture、melted cheese、crispy crust、macro details、warm side light 等词，可以强化热气、汁水、酥脆和质感。
Q8：数码产品如何更有科技感？
使用 glowing blue platform、futuristic background、neon grid、screen reflection、brushed metal、holographic UI 等词，能快速建立科技氛围。
Q9：生成图能完全替代实拍吗？
不能完全替代。AI 适合做创意方向、氛围背景和视觉草图；如果是实物销售，最终宣传图仍要与真实商品一致。
Q10：这套指令库适合做成付费资料吗？
适合。可以进一步打包成 Prompt 表格、分类素材包、示例图、参数说明、二次编辑教程和商用检查表。
